Soumïa Fares | سمية فارس

User Experience Research in San Francisco, CA

Soumïa Fares | سمية فارس

User Experience Research in San Francisco, CA

Soumïa Fares is a Design Researcher offering a full suite of mixed-method research & innovation services for a variety of clients across the globe. She has led UX research for several teams - including Twitter, Airbnb, Facebook, Microsoft, Noom, Yammer, and Swiftype.

With a forte in R&D, she specializes in foundational research studies and is especially drawn to projects that involve “0 to 1” product development and design.

Her passion for design research is rooted in the thrill of diving into the unknown, getting lost and using creative methods to surface compelling insights, answers and new products. She cares a lot about unblocking design teams and instilling inspiration as well a strong dose of humanity into what technologists build.

Particularly passionate about designing for: group behavior, online communities, social media, video, digital well-being, hospitality, accessibility, social impact and ethical technology.

Please get in touch RE: potential project work, innovation workshops, teaching/mentorship and speaking opportunities. Above all: always here to support BIPOC in tech/design and beyond.

  • Work
    • Twitter, Airbnb, Facebook